Brand Whores

This cynicism has spawned an amusing trend where cool young things - we've dubbed them Brand Whores - are appropriating corporate logos and turning them into ironic fashion symbols. From McDonalds to KFC, Brand Whores are poking fun at brands and our rampant consumerist culture. Not that the brands mind, we presume. Any opportunity to have their logos splashed about - irony, or no irony - is a chance to market.